Ease of Use
- Is my website easy to use?
- Does my website allow my customers to easily find the information or products they are seeking?
- Does my website re-enforce a positive relationship with my customers by offering a standard navigation system they can quickly understand?
- Do I know the top 5 things people come to my website to do?
- Are these things easy to find?

If you cannot confidently answer yes to all of these questions, it might be time to re-evaluate the usability of your website. We all experience websites which are difficult to use, and become frustrated when we cannot find the information we need. Maybe the website appears stylish and unique, but we can't figure out where the links are, or we click on a link only to arrive at a page with a different name. Maybe a too-big graphic frustrates us with a long load time. What happens next? Unfortunately, we often leave the website, and we may not return.

Usable websites are not built by accident. They are planned and, most importantly, tested.

Usability testing is a vital part of the web design process. Green Fern Design conducts usability testing on all our websites. We have a talented pool of colleagues dedicated to reviewing each other's work and helping with usability testing. In the end, our commitment to usability testing makes a better website for you. Just ask our clients!